Zóna is a retail network of stores that brings its customers a wide selection of high-quality footwear, from classics to trendy pieces brought directly from Milan.

Fashion and pro-client approach is how the brand was characterised from the beginning. All what was left was to say it in a visual way.

In Zóna, they decided to move with the times and adjust their identity into a modern and timeless form. In pursuit of pure minimalism, I decided to create a logo and pattern that boldly appeal to style but also simplicity.