Whether it is an advertising product or an architectural design of housing, the most trusting way of presenting models of any kind today is clearly visualization. Thanks to the never stopping technology development, it no longer has to be just a picture.

Viktor Pál likes to add another dimension to his products and guides his clients through objects in virtual reality, picks up their websites with original 360-degree images, video tours or short animations. His graphic identity therefore required a simple and modern logo.

In order to achieve the purity of the virtual world of unlimited possibilities, we agreed that modifying the initials of the name into a symmetrical monogram will be the best way. The harmonious arrangement of the characters of round shapes evokes space and movement and in an immortal black-and-white combination it gives the logo a timeless character. When creating business cards, I chose square format, as the main element of the image (not only the rendered one) is the Square too. The Rounding of the two opposite corners slightly replicating the shape of the logo makes a business card original and therefore it stands out in every business card holder.